Market evidence — what to sell
Essential land & build market analysis
In this area, what size land and home does the market actually pay for?
The problem
In this area, what size land and home does the market actually pay for?
Before anything is designed, one question sets the shape of the project: what should be built here? Get the land size and the building area wrong and every later decision is an optimisation on the wrong base.
The median sale price for a suburb is free and will not answer it. What a development needs is the marginal relationship — how much more the market pays for another unit of land, or another unit of building area, and over which range that relationship actually holds.
How it is produced
How this report is produced
Average prices you can look up yourself. What we model is marginal value — how much more the market pays per extra unit of land or building area, and in which range that relationship is most reliable — from cleaned sales evidence with transparent outlier handling.
Assemble and clean the sales evidence
Settled sales in the relevant catchment, with incomplete records removed and extreme values trimmed. The treatment is written down, not applied silently.
Model land size, building area and price together
Regression across the three, reported with the range over which the relationship is most reliable — and flagged where the sample thins out.
Show the distribution, not just the line
A three-dimensional view of where the market actually clusters, so you can see whether your configuration sits in a dense band or out on its own.
Profile the configurations that sell
Bedroom, bathroom and parking mixes against achieved prices, so the product brief has evidence behind it.
What arrives
Inside the report
Evidence and cleaning notes
Which sales were used, which were excluded, and on what rule.
Marginal value model with reliability ranges
What another unit of land or building area is associated with, and where that association is dependable.
Three-dimensional market distribution
Land size by building area by price, so concentration is visible at a glance.
Configuration and price profile
Bedroom, bathroom and parking mixes with their achieved price bands.
Market value indicators per configuration
An indicator for each product option under consideration — a planning input, not a valuation.
What it will not claim
The boundary, stated
Analysis of settled sales — a market value indicator, not a valuation, and not a price forecast.
Who needs it
When this report earns its keep
Deciding the spec level
Will the market hand that extra spend back to you.
Read more for your situation →
Before you enquire
Questions we get asked about this report
Is this a valuation I can take to a bank?
No. It provides market value indicators and strategic estimates from settled sales. A bank will want a valuation from a certified practising valuer; this is the evidence that informs your own decisions before that point.
Does it predict where prices are heading?
No. It analyses sales that have already settled. Anyone offering you a forecast is offering you an opinion.
What if a statistically optimal size cannot fit my site?
Then it does not apply to you, and the report says so. A market optimum that your allotment cannot physically accommodate is not a target you have missed.
Enquire about the essential land & build market analysis
Every report is scoped to your site. Tell us the address and what you are deciding, and we will confirm scope and fees before anything starts — including if a different report should come first.